PREPRESS OPERATIONS -- Grounding Your Clients in Preflight

BY MARK SMITH

Technology Editor

To paraphrase Albert Einstein, the definition of insanity is doing the same thing over and over again and expecting the result to change. File preparation for print almost fits that definition, except no one has really expected the results to change.

For going on 20 years, the graphic arts community has been vexed by missing fonts, RGB images, inadequate image resolutions and other issues that result in "bad files." What has made this situation all the more frustrating is that the problems and remedies are commonly known.