PREPRESS OPERATIONS -- Grounding Your Clients in Preflight

Getting a print buyer to appreciate the need for preflighting often represents just one layer in the process. Files may be prepared by a separate design department or outside agency. Or, in the case of publishers, digital ads may come from any number of sources.

Print brokers can add yet another layer. For that reason, print broker Dan Dour, president of DB Inc. in San Jose, CA, says preflighting becomes critical to his role as a vendor and a client. Having to relay messages makes it harder to resolve problems, but the added time factor involved is the bigger issue, he says.