PREPRESS OPERATIONS -- Grounding Your Clients in Preflight

Printer Matt Kelly, vice president of Graphic Dimensions in San Antonio, has a slightly different philosophy about the file submission and preflighting process than the other two industry execs.

"Graphic designers are artists, and artists don't use rulers. They're left-brain people who don't like to get into a lot of technical detail," Kelly asserts. "We're trades people, so we pay attention to the details."