PREPRESS OPERATIONS -- Grounding Your Clients in Preflight

Printers face an uphill battle in getting clients more deeply vested in the process, but technology is helping them find a way.

According to Scott Borhauer, central premedia manager, Brown Printing is entering the final stage of a major initiative to bridge the divide between file creation and production, client and print provider. Its initial steps were reported on in the August 2003 edition of Printing Impressions ("Making Customers' Work Flow Better," page 36). Roll out had been slated for the end of 2003, but was pushed back into the first part of 2004.