Quad Invests $20M in Insert Printing Platform

SUSSEX, WI—Quad/Graphics Inc. is investing $20 million to expand its insert printing capabilities. The investment includes adding four retail offset presses to its Lomira, WI, facility, which will provide clients additional quick-turn production and rapid delivery of highly versioned, smaller page count advertising formats inserted into newspapers.

The presses being installed in Lomira consist of both new and existing presses, including two new 24-page machines with gapless blanket technology and digital inking for premium print quality at high speeds. Lomira has an established capability in gravure printing, and the addition of offset printing is strategically important to better serving the needs of national and regional customers for Midwest production and distribution. The equipment will start up in mid-2011.

Brian Freschi, president of Quad/Graphics’ retail inserts, books, directories and Canada operations, said the investment supports growing retail customer demand across North America for more versioning and faster production.

“Our expanding retail offset network is ideal for quick, cost-effective versioning in smaller page counts,” he said. "This gives our retail clients additional flexibility, better speed-to-market and improved distribution efficiencies.”

Freschi said the retail offset improvements are expected to help Quad/Graphics grow its business in the grocery, dollar store, sporting goods and related retail markets that helped pioneer the trend to more versioning and speed in retail insert advertising. He also noted that Quad/Graphics’ recently announced investment in its Canadian retail insert printing platform underscores the company's continuing commitment to leadership in the North American insert market.