Continental Web Obtains Kodak's Prosper S-Series

“Marketers and advertisers need more personalized materials to reach and influence customers and prospects,” said Ken Field, executive vice president and owner, Continental Web Press. “With variable data printing they can eliminate the generic ‘Dear Customer’ lead. Variable data enables a deeper layer of personalization of direct mail and marketing, which makes it more impactful and leads to increased response rates and more sales. With the Kodak Prosper S-Series system, we are providing our customers with greater flexibility and a new level of customization that is needed to succeed in an increasingly competitive market.”