Continental Web Obtains Kodak's Prosper S-Series

ITASCA, IL—Continental Web Press, a commercial web offset printer specializing in catalogs, direct mail and inserts, is extending its use of Kodak technology with the latest installment of the Kodak Prosper S-Series system.

As a Kodak customer of 41 years, Continental Web Press is turning to the Kodak Prosper S-Series system to provide its customers with greater customization capabilities, enabling them to increase sales, shorten time to market and improve response rates for their direct mail and other marketing campaigns.

With years of printing experience, Continental Web Press is a one-stop shop that specializes in a range of integrated solutions from production to fulfillment. The company, a G7 Printer, produces high-quality applications such as catalogues, newspaper inserts, magazines, direct mail and marketing collateral. With the addition of the Kodak Prosper S-Series system, Continental Web Press can provide customers with variable data printing that allows them to complete larger customizable runs with great efficiency.

“Marketers and advertisers need more personalized materials to reach and influence customers and prospects,” said Ken Field, executive vice president and owner, Continental Web Press. “With variable data printing they can eliminate the generic ‘Dear Customer’ lead. Variable data enables a deeper layer of personalization of direct mail and marketing, which makes it more impactful and leads to increased response rates and more sales. With the Kodak Prosper S-Series system, we are providing our customers with greater flexibility and a new level of customization that is needed to succeed in an increasingly competitive market.”

In addition to the new Kodak Prosper S-Series system, Continental Web Press also utilizes the Kodak NexPress SX3300 digital production color press and Kodak CTP platesetters and Kodak offset plates for its web press printing to improve image consistency.