Press-sense Announces Business Flow Automation to be Displayed in Nine Different Stands

DUSSELDORF, GERMANY—May 15, 2008—Press-sense today announced that their Business Flow Automation (BFA) technology and solutions have been warmly received by the print industry’s major players and will be displayed on at least nine different stands at the upcoming Drupa 2008 trade show. Drupa visitors will be able to see Press-sense technology on the following stands (in alphabetical order)

• Drupa Innovation and Technology Parc (Hall 7, Stand H7);

• Hewlett Packard (Hall 8A Stand B26);

• Horizon International (Hall 13, Stand B35);

• Kodak Print on Demand Solutions stand in the JDF Parc (Hall 7, Stand J7);

• Océ PRISMAweb; (Hall 6, Stand A44);

• Presstek (Hall 4, Stand A55);

• Xeikon (Hall 8a Stand D25);

• Xerox FreeFlow Web Services; (Hall 8b, Stand A78).

Press-sense will be showing technology advancements of Press-sense iWay, Press-sense Manager, and Press-sense Omnium in their own exhibit (Hall 9, Stand E62). Drupa 2008, the largest commercial printing show in the world, will be held May 29th to June 11th in Dusseldorf, Germany. For more information, go to http://www.press-sense.com/253-en/Events.aspx .

Press-sense Quote

“The principle behind Business Flow Automation is simple,” notes Press-sense CEO Shlomo Ben David, (aka Benda). “The Print industry is in the middle of a major shift from a craft manufacturing business into a dynamic service oriented business. Everything has become OnDemand -- print, marketing, books, transactional, and more. Our BFA solutions enable our customers to become market leaders within this new environment: to grow their business by implementing an advanced professional upstream-service platform for their clients, and at the same time creating a very dynamic, efficient and profitable backend and fulfillment operation.

“Using the many production and management tools that embody the BFA principle, service providers achieve access and control of all of their strategic processes, allowing them to more effectively manage their business and production data, and ultimately deliver print services more profitably. The wide acceptance of BFA by the industry leading players and customers, as will be shown at Drupa, represents the urgent need for new platforms and solutions that enable this transformation.”

About Press-sense iWay
Press-sense iWay, the flagship product in the Press-sense Business Flow suite, is a complete, Web-based, end-to-end, print-on-demand workflow and management solution that allows users to create, customize, order, print and deliver in one streamlined operation. In addition to the basic iWay platform, add-on modules are available for extra functionality, making it scalable from small shops to large, complex operations. iWay is available in a stand-alone, hosted or multi-site configuration. Ease-of-entry options have a well-defined upgrade path that allows the solution to grow as the user’s business expands.

Press-sense Manager
Press-sense Manager is a straightforward print management solution that enables small and mid-size printers to capture and control analog services (phone, fax…) and input the data into their business flow. It combines MIS, CRM and asset management functionality to manage the job cycle at an affordable price -- enabling printers to have confidence in the profitability of a job. Unlike solutions that have grown from estimation tools into management information systems (MIS), Press-Sense Manager was designed from the outset to meet the specific print management challenges faced by small commercial print houses and print-on-demand suppliers.

Press-sense Omnium
Press-sense Omnium is the optimal Business Flow Automation solution engineered exclusively for print businesses. It provides critical data on all business and production processes - in real time. Recognized as a winner of 2006 and 2007 “Must See Em” awards at Graph Expo, Press-sense Omnium integrates, streamlines and automates the entire print house operation, including sales, production, MIS and finance. Built on a JDF-based data structure, Press-sense Omnium is the only solution that fully automates the process of converting customer intents into comprehensive production and fulfillment plans. It completely automates the flow of business information and data.

About Press-sense
Founded in 2001, Press-sense has rapidly evolved into the world’s leading developer of Business Flow Automation for the Print Industry™. By applying process automation to the print service provider’s business (from order taking, price quoting, through planning, estimating, MIS, fulfillment and shipping), Press-sense solutions offer printers the tools to fully manage, control and automate their business operations. Going beyond typical Web-to-print and MIS features, the company’s solutions enable commercial printers to provide value-added services (i.e. print on demand, variable data printing), develop new internet-based revenue streams, strengthen client bonds, and reach new markets, while keeping ahead of an evolving industry. The added efficiency combined with additional revenue allows customers to constantly provide new and improved services to their clients.

Press-sense boasts an installed base of successful customers throughout North America, Europe and Asia Pacific, and a dynamic team that continuously maintains a clear understanding of the printing industry’s ever expanding and evolving needs. The company’s Press-sense iWay™, Press-sense Manager™ and Press-sense Omnium™ solutions provide commercial printing and digital service providers with an elegant, yet comprehensive approach to creating internet-based revenue streams, personalized products, automated production workflows, and business management tools that maximize production efficiency, monitor and reduce costs, and increase profit ratios. For more information, visit www.Press-sense.com