Presses Remain the Key Attraction at drupa and in 2008 Printers will not be Disappointed

All this is necessary because the nature of printing is changing. Print has to justify its place against other media and printers have to deal with highly professional buyers looking to plan purchasing on a world scale. Talking about drupa, Heidelberg ceo Bernhard Schreier has pointed out that competition for non-time sensitive products is now global, meaning that in order to compete printers in the developed world have to change. He describes it thus: “Print service providers will only remain competitive and profitable over the long term if they systematically progress from predominantly manual processes to industrialised technologies. Print shops must be equipped with the latest generation of presses and systematically integrate and network the full range of processes.”