Presstek at drupa 2008: DI® Digital Offset Presses Address Key Business Challenges

Highest Quality for Lowest Cost

PRIMIR World Wide Market for Print: Phase III Report reflects that the global print market demand for sheetfed printing will grow to a $133.7 billion opportunity by 2011. And InfoTrends market research forecasts that the retail value of the U.S. color print market will grow into a $43.2 billion opportunity by 2009. Frank Romano, professor emeritus at the School of Print Media at the Rochester Institute of Technology, said: “The DI is perfect for this opportunity, since 90 percent of the color business will be short-run, fast turnaround, high quality color, and 10 percent is variable data work. Most variable data work is really versioning, so for the highest quality at the lowest cost, print the shells with the DI and then overprint using a toner-based device.” High quality shells are not limited to printed sheets; they can also be letter-size envelopes using 52DI’s new stream feeder which can be easily adjusted to handle envelopes of the letter size.