Marino continued, “Our new 52DI press made its North American debut at the show. It was very clear that this product helped us attract a new type of customer with higher production needs. We can also service a wider range of applications with larger print format requirements.”
According to market research conducted by Dr. Joseph Webb of Strategies for Management, “Much of the print industry’s decline in shipments volume has been in long-run printed documents. Short-run is actually mainstream. Short-run printing weighs on the capital base that was purchased to produce long-run printing, and until that installed base is replaced, profits are negatively affected.” Dr. Webb concludes, “Presstek has a unique opportunity and position in the reshaping of the printing industry’s workflow and production methods. Presstek as a company, and print as a medium, are at a fascinating crossroads of technology, market opportunities, and competition. The company’s products allow printers to compress their workflow to eliminate costly steps, leveraging the modern content creator’s capabilities to make better, richer, and more predictable printable files.”
- Companies:
- Presstek Inc.