Presstek Well-positioned to Meet Changing Demands of Printing Franchises

“There is no question that short-run four-color is a growth market for us. We had been producing four-color work for about four years on a conventional offset press and finding it increasingly difficult to produce this work profitably as both run lengths and turnaround times continued to decline,” says Mark Ell, Chief Financial Officer and Owner for the Business Cards Tomorrow (BCT) franchise operating in Arizona, Colorado & New Mexico. “We knew we needed to modify our production process, and we have found that the DI press is a better fit than conventional offset. In addition to improving turnaround time, we saw an opportunity for significant savings in labor and materials due to a faster makeready time, and the quality we saw from the DI press was outstanding.”