Show Preview: PRINT Gets Personal

SOME PUNDITS have argued that we are quickly transforming into a society of narcissists, as evidenced by the growing attraction to so-called social networking Internet applications like Twitter, MySpace and Facebook. Regardless of whether they’re fast-burning fads or phenomenons that are here to stay, they’re shining examples of the weight that personalization carries in the 21st century.
Well, the Graphic Arts Show Co. (GASC) has decided to capitalize on the trend with its myPRINT theme for PRINT 09, the Olympiad of printing shows that comes to McCormick Place in Chicago September 11-16. As anyone who has attended a major printing exhibition can attest, the experience is a bit overwhelming; like a track and field meet, everything seems to be going on at once. But GASC seems to have come up with a solution that allows attendees to better identify those 600-odd exhibitors and numerous educational opportunities that most closely speak to their individual goals.