Show Preview: PRINT Gets Personal

The educational opportunities are a critical, often overlooked, element of the show, according to Lamparter. “A printing company ought to send its owner and chief production person. As much as anything, it’s an educational event.”

Lamparter is, of course, partial to the list of Must See ’ems, a crowd favorite during every Executive Outlook conference, which takes place on September 10, before the first day of the show. The day-long program culminates with the announcement of the Must See ’ems technology and product award recipients. The highest-ranking technologies on the list were IT as a core technology, MIS systems and Web-to-print, according to Lamparter, with digital printing and workflow also performing well.