Show Preview: PRINT Gets Personal

Leading the way is Web-to-print software, with at least a couple dozen vendors on display last year at Graph Expo, Bolte notes. “You don’t necessarily have to spend a lot of money on Web-to-print. The less expensive solutions have enhanced their offerings.”

Smart Mail

Implementation of the Intelligent Mail Barcode (IMB) is a popular topic heading into Chicago, though it may be pressed to gain traction. Small- to medium-sized printers and mailing service providers, lacking the IT perspective and control of the mailing list, may find this to be a challenging area, adds Bolte.