Show Preview: PRINT Gets Personal

Taking a cue from the federal government, GASC made a preemptive strike to ensure that exhibitors would be sufficiently persuaded to not downsize their booths and to bring a full arsenal of “heavy iron” to Chicago. The PRINT 09 Subsidy Plan provides qualifying exhibitors with limited and unlimited material handling options at the show, providing a savings of up to $165,000. From an attendee point of view, there will be fewer phone booth-sized displays and more big-ticket equipment on the show floor to inspect up close. In all, the GASC expects to offer about $3 million in credits through its Subsidy Plan.