Show Preview: PRINT Gets Personal

Are you crazy? How can you afford not to go?

“I’ll hear printers say ‘I don’t know if I can stay in business. I certainly don’t have the money to buy anything, so why should I spend the money to go?’ ” Lamparter relates. “I tell printers that if they want to stay in business, they better go to know what’s going on and learn, even if they don’t intend to buy anything. It’s the only way you can keep up to date.”