PRINT 13 Preview: Casting a Wider 'PRINT' Net

"Being able to print on new substrates is critical, particularly for something like wide-format graphics. It allows for new applications," Boer says. "If I can print something on a stretchable piece of film or vinyl and wrap it around a car, the printing is going to cost $500, but to wrap it will cost the customer $2,000. So, you have all these auxiliary services being enabled by the development of new ink chemistries. That's a significant enhancement."