PRINT 13 Preview: Casting a Wider 'PRINT' Net

To take it a bit further, time of possession is critical. You don't want to turn jobs over to the opposition because a certain piece of equipment or capability is not in your playbook.

The quadrennial PRINT show comes at a most interesting time. The printing industry is enduring some violent changes from a technology standpoint. With the decade-long trend toward shorter runs continuing; digital printing, especially inkjet, stepping up its game; and electronic alternatives continuing to harvest market share, diversification is on the lips of many shop owners as they prepare their trek to Chicago for the Fall Classic, which takes place Sept. 8-12 at McCormick Place.