PRINT 13 Preview: Casting a Wider 'PRINT' Net

• Two new pavilions have been added. The Photo Finish is dedicated to photo imaging and the popularity of photo books, wide-format imaging and related services. Sidelines, the expanded revenue streams pavilion, is aimed toward new money-making sources from a wide variety of specialty printing.
• The mailing and fulfillment pavilion, Deliver, has been renewed and "re-imagined." The U.S. Postal Service and the Association for Marketing Service Providers (AMSP) were both highly instrumental in helping to give the pavilion a makeover.
• The educational platform shifted its focus, taking a "how to" approach for implementation and execution of products and services for its 70-plus sessions. There will also be "ask the experts" stations on the floor and in the theaters geared toward enabling printers to actuate new and ancillary capabilities.
• Co-located events continue to billow inside the McCormick Place confines. Four years ago, GASC logged 22 events, a figure that has climbed to 34, 49 and, now, 64. Nappi feels it not only validates PRINT/Graph Expo as the central industry event; it is truly wide-ranging, covering the full gamut of today's marketing services providers while offering a little something for neighboring professions (newspapers, designers, creative professionals).

Nappi strongly feels the increase in show attendance is largely due to the success of the co-located events, and he anticipates the upward tick to continue with the exhibition this September.