Pricing Competition Comes from All Sides

Among the more interesting issues in the printing industry is the constant, decades-old complaints about market pricing of print and its supposed roots in industry overcapacity. While those that topic will not be discussed here, it is essential to remember that the print medium exists in a larger communications marketplace, and now competes with more alternatives than ever for the same amount of budget dollars, and sometimes less. Recent reports from the Bureau of Labor Statistics show how prices have changed in these areas.