Pricing Competition Comes from All Sides

In the past two years, we have seen the prices of alternative technologies drop significantly:

• The price of computer equipment is down almost -12%.

• Cellular and wireless communications prices are down more than -16%.

• Internet service provider fees are down -28%.

The cost of connecting and being online is decreasing significantly; as those costs decrease, consumers and businesses are finding that broadband availability increases the amount of time they spend online, and also widens the scope of what they do, and increases their dependence on it. It also means that their personal use affects their selection of media for their company and for their daily use.