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Also, there is content building by the minure in the blogosphere. Start-up company Blurb.com has developed software that allows bloggers to take their text and easily port it over into publishing software which allows them to publish their rantings and ravings in hard copy book format. Bloggers are not publishers, they are writers. Some of them are quite good. Much of them are bad. All of them are prospects for self-aggrandizing immortalization in print.
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