Demand Prompts Primary Color to Add Digital Press

Primary Color chose the HP Indigo 10000 digital press to take advantage of the 29˝ format, which enables more efficient fulfillment of existing orders while also providing new possibilities for oversized projects, including presentation materials and highly-customized brochures.

The new digital press is integrated with Primary Color's Marketing Asset Management software platform, which connects the client’s branded storefront and Web-based print-on-demand capabilities. Variable data printing and print-on-demand products are now expanded to include marketing materials such as customized packaging, gatefold brochures, posters, pocket folders and any piece that needs a paper size of 20.9 x29.5˝.