Demand Prompts Primary Color to Add Digital Press

“We have developed a full range of high-quality print technologies, including the largest, most robust presses across all print categories, which enables us to meet any customer demand,” said Ron Hirt, co-founder and executive vice president of sales and marketing, Primary Color. “The HP Indigo 10000 is a perfect fit for us—we believe it is the highest quality, widest-format sheetfed digital press on the market. The press helps our company to unlock tremendous opportunities to apply the benefits of digital and variable data to more product offerings.”