Primary Color Installs 81" KBA Rapida Press, the World’s Largest Sheetfed Press

LOS ANGELES—July 17, 2013—Primary Color, a full service visual communications company, serving businesses globally, has again widened its lineup of print technology by installing the 81˝ KBA Rapida 205 UV, the world’s largest sheetfed press. It is capable of printing up to 80.5x59.25˝ at 9,000 sheets per hour. The KBA can print up to 48pt. board and onto a variety of papers and substrates to create POP displays, packaging products, large indoor and outdoor retail signage, standees and transit signage.

“We are thrilled to now offer the highest quality oversize litho printing to our customers with the addition of the KBA Rapida 205. With this press we will be able to immerse ourselves deeper into the high volume packaging, retail and entertainment markets,” mentioned Mike Hirt, vice president operations of Primary Color. “In addition to acquiring the press, we have developed an expanded color gamut for the KBA that we believe will be game changing. This new expanded color gamut will set us apart from our competitors and allow us to produce a unique product our customers will find amazing.”

Primary Color’s services are specifically designed to accommodate enterprise-level clients that want centralized brand control for all critical aspects of their project. The 81˝ KBA has been installed at Primary’s 65,000-square-foot El Segundo, CA, printing facility alongside their two 40˝ Heidelberg litho presses. And with its 65,000-square-foot large-format print facility in Costa Mesa, CA, that holds several state-of-the-art print devices from Vutek, Epson and Agfa, Primary Color offers their clients a versatile array of print solutions. At the foundation of its versatile offering, is a uniformly color managed workflow providing their clients with brand consistency of quality across all printing devices and substrates.

With the new installation of the KBA, the recent installations of the Vutek TX3250r dye-sublimation printer and the Agfa M-Press Tiger flatbed press with inline silkscreen unit, Primary Color has scaled to become one of the nation’s most powerful print producers. With all of these print capabilities, Web-to-print technology and its dedicated 30,000-square-foot fulfillment and distribution facility, Primary Color’s customers have a true single source provider to produce and manage all their marketing material.

“It’s a win-win situation for us,” relayed Hirt. “We gain more efficiencies and our customers are receiving another value-added service with the KBA. Our customers now have even more options and greater flexibility when printing with Primary Color.”

About Primary Color
Primary Color is an award-winning visual solutions company that produces world-class marketing products and solutions. Established in 1985, Primary has positioned themselves as an industry leader through their dedication to print innovation, quality and service.

By focusing on technology, Primary analyzes traditional workflows, recommends improvements and develops and implements modern, systems-driven, print solutions. Primary provides turnkey services across all pre-media, print and web-based technologies to simplify marketing execution.

Primary has been certified as a G7 Master Printer and is a FSC and 3M certified company. They operate three state-of-the-art facilities in 152,000 square feet.

Source: Primary Color.