Primary Color — A Change of Scenery

THE DESIRE to order all new furniture is almost a reflex reaction for anyone who moves into a new home. After all, who wants to drag a drab, worn-down old sectional into a beautiful new living room?

For Primary Color, the addition of new “furniture” when it relocates from the California towns of Culver City and Irvine to El Segundo and Costa Mesa is not intended as a cosmetic enhancement. The company has opted to pick up stakes due to a growing problem, which is not a problem as much as it is an opportunity. Primary Color saw its growth skyrocket by 20 percent to nearly $50 million in sales for 2006 and anticipates a similar swell in 2007.