Primary Color — A Change of Scenery

Thus, the “growing problem” was really Primary Color needing more space in order to accommodate customer needs. According to Dan Hirt, company president, it is a measuring stick of success.

“There are two measures of success for Primary Color,” Hirt says. “The first is sustained profitable growth, which we encourage by institutionalizing continuous process improvement. The second measure—customer satisfaction—cannot exist without the first.”