Primary Color — A Change of Scenery

Reasons for Decision

Primary Color conducted due diligence during its equipment shopping process and found that all of the major manufacturers brought something to the table. According to Dan Hirt, the printer found extra value in the Heidelberg product, based on a trio of factors: a premium product, increased productivity, and a high level of support and service. Plus, it helped that the XL 105 complemented Primary Color’s existing press line.