PRIMIR 2012 Winter Meeting Will Highlight Print E-Commerce Study Findings

PRIMIR meeting attendees will learn findings from the research study, “eCommerce and Print Business Models,” that InfoTrends is wrapping up for PRIMIR. In New Orleans InfoTrends will present key findings from this research in which they investigated how printers implemented e-commerce in their print operations. The study outlines business models/practices, sales and marketing strategies, products offered, tools utilized, software and other infrastructure investment requirements including training, that are necessary for a successful implementation.

According to Riley McNulty, associate director at InfoTrends and project leader for the PRIMIR study, “E-commerce is having a profound impact on the competitive landscape within the printing industry. Its impact has evolved more slowly than other industries because printing is manufacturing, often with a high level of customization or personalization. This complexity impacts where e-commerce can play a role. Nevertheless, e-commerce has made substantial inroads in specific printing segments, particularly where repeatability and lower levels of customization are key characteristics of the products being manufactured.