PRIMIR 2012 Winter Meeting Will Highlight Print E-Commerce Study Findings

“Many forces are impacting the printing industry’s structure, and this evolutionary process requires companies to make transformational changes to business strategy that capitalize on enabling e-commerce technologies. Failure to do so will have profound implications on profitability and long-term viability of individual printing businesses,” McNulty added.

PRIMIR 2012 Winter Meeting attendees will also participate in various task forces focused on 2012 and 2013 research to be completed. They will also brainstorm in Roundtable Sessions as a precursor to launching three new studies on member-suggested topics. These new topics are: The Future of Retail Advertising Inserts, Changing Business Model for Printing Equipment & Supplies Manufacturers, and Print Applications: Revenues, Processes, Run Lengths and Consumables Ratios.

PRIMIR hosts several meetings each year, providing a forum for members to network among their peers while learning the results of the latest research. PRIMIR and NPES members, as well as prospective members, are welcome to attend the PRIMIR 2012 Winter Meeting. Business development managers, product managers, marketing managers, market research analysts and others who are tasked with following and formulating data and trends about the graphic communications and packaging/converting industries will find the essential information presented at PRIMIR meetings beneficial.

For complete information about the PRIMIR 2012 Winter Meeting, and to register, visit www.primir.org. For information about the benefits of PRIMIR membership, and upcoming PRIMIR research, contact Jackie Bland, PRIMIR Managing Director at e-mail: jbland@primir.org or phone: 703/264-7200.