PRIMIR Non-Print Revenue Study Findings Released; Helps Identify New Paths to Profitability

By 2016, the non-print revenue percentage will increase to more than 20 percent. Over 70 percent of the non-print growth will be attributed to one key segment—commercial printers. Many will offer a full range of non-print services.

Clearly this information is important to printers, for whom the path to profitability will be these non-print services—many of which often lead to increased ink-onpaper revenues as well. Thus, manufacturers of equipment and supplies can expect to see declining shipment volumes for their products corresponding with the declining print shipments. Yet, astute suppliers will examine new business opportunities or ‘ancillary’ services that complement their primary business in order to support their print firm clients’ evolving needs.