PRIMIR Study Identifies Digital Printing Tipping Points

The study focused on: books, catalogs, direct mail, labels, magazines, manuals, marketing collateral, newspapers, packaging (folding cartons and flexible), and specialty printing such as calendars, photo books, etc.). The study quantifies the page volume and rate of transition from analog to digital production printing for each application. The research was limited to production printing, and excluded any equipment under $50,000 in acquisition cost as well as desktop printers or copier/MFP devices.