PRIMIR Study Identifies Digital Printing Tipping Points

A surprise finding of the research: few of the 12 applications studied will tip within the time period of the study (by 2014). Some have the momentum to possibly tip by 2020 or later, but the tipping point for most of the applications is decades away, if at all. However, digital printing has made some serious inroads in the non-publishing related applications, especially where there is opportunity to add value thru complex variable-data content. Book printing, however, is the one publishing application that has embraced digital printing and will continue to see positive growth.