Digital ‘Tipping Points’ for Print Applications?

Since 1993 when Indigo first introduced their digital press, the printing industry has debated the merits of the technology, which markets it would best serve, which applications would eventually go all digital, and when we would see the demise of conventional printing as we know it. Here it is 17 years later and the sky still hasn’t fallen in—at least not due to this new technology. So PRIMIR members asked the folks at IT Strategies to investigate this marketplace and provide some insights into why the much anticipated tipping point hasn’t occurred, when it might, and where opportunities exist today.