Digital ‘Tipping Points’ for Print Applications?

Tipping point = unstoppable momentum.
A surprise finding of the research: few of the studied 12 applications will tip within the time period of the study (by 2014), some have momentum to possibly tip by 2020 or later, but the tipping point for most of the applications is decades away, if at all.

However, digital printing has made some serious inroads in the non-publishing related applications, especially where there is opportunity to add value through complex variable-data content. Book printing, however, is the one publishing application that has embraced digital printing and will continue to see positive growth.