Digital ‘Tipping Points’ for Print Applications?

And, although not a focus of this particular study, let’s not forget that many digital pages are bypassing digital production print entirely and shifting to decentralized selfprint in the office in very short runs using copier/MFP or desktop printers.

Digital printing is a very attractive offering for print service providers from a revenue and profit perspective especially in niche applications where the value of the pages is much higher. The research reconfirmed the fact that digital production print thrives with smaller run length, complex (variable data), rapid response jobs. In 2009 in North America those jobs represented 1.5% of production print volume (if one excludes newspaper, catalog, and magazines digital production print it represents a 7% share). (Figure 2)