PRIMIR Study Unveiled about Financial, Transactional and Transpromo Printing
A new PRIMIR study entitled "Trends and Future of Financial and Transactional Printing through 2012" was released in the spring of 2008. The study focused on commercial printers as well as in-house data centers and print-for-pay data service bureaus. A principle objective was to develop a comprehensive analysis of the digital printing (including inkjet) market opportunity for this application and identify drivers and threats to printed output in 2006 while at the same time forecasting trends and opportunities through 2012. The research was unique since, in addition to the traditional round of expert and industry interviews, an online consumer survey was conducted. In fact, 547 consumers responded about their current and future use of paper and online transactional documents.
- People:
- Jackie Bland