PRIMIR Study Unveiled about Financial, Transactional and Transpromo Printing
Surprisingly, 75% of the consumer respondents would prefer not to have promotional messages printed directly on their statements. Why?
o They want the messages separate so they can easily throw them away.
o They are afraid it will clutter the statement and make it more difficult to read.
o They are afraid they'll miss the promotion.
- People:
- Jackie Bland
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