PRINT 01 PREVIEW -- Power of PRINT

Corr's list of technologies to see at PRINT includes software that enables printers to become direct mailers. "There is a lot of work up for grabs and some printers are looking to enter the direct mail market. Most print providers can benefit from a simple tool set that allows them to become direct mailers," Corr says. "We are not talking about the highly personalized L.L. Bean catalog, but rather simple variable data software solutions."