Print 05 & Converting 05 -- See the Unforeseen

This year might see the beginning of the end of proofing, Lamparter suspects. Creating quality proofs for client review and final job contracting has long been an industry preoccupation, but the concept of "reverse proofing" may turn all those hard copy and soft proofs into relics.

With reverse proofing, the client does all image prep work except imposition and possibly trapping, Lamparter explains, noting these functions aren't usually addressed in a proof in any case. The client then provides the printer with the job file accompanied by a set of spectral data. As long as the printer matches that data within agreed-upon tolerances, the client says, "I don't have to see anything," according to Lamparter.