PRINT 05 DIGITAL PRINTING -- Volumes Turning Up

A smaller scale technology trend on the software side continues to be putting more variable data capabilities into the hands of creative professionals, rather than just production specialists. This is typically done via add-ons to QuarkXPress and Adobe InDesign.

PIA/GATF's Digital Printing Council is looking to provide fuel for the industry's drive to build market success. It unveiled a new research and market development project, called Marketing 4 Digital (M4D), intended to provide digital operations "with relevant and immediately applicable marketing intelligence they can use to sell more printing and open new business opportunities," according to the announcement. The project will explore more than 24 vertical markets. (For more details, see page 77 in this issue.)