PRINT 13 Will Offer New Highlights to Fulfill the Needs of Mailers
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Inside the new Deliver ROI Theater USPS experts and innovative cross-media marketing pros will offer daily free 30-minute solution-oriented sessions with topics ranging from: "Every Door Direct Mail (EDDM)" to "Designing for Variable Data" to "Best Response Cross-Media Campaigns" to "Effective QR Code Use with Mail" and "Social Media + Mail = Re$ponse". New this year as well, the Association of Marketing Service Providers (AMSP) [formerly MFSA] will host the "Ask the Mailing Expert" station where attendees can get free advice from mailing and fulfillment "gurus" on ways to increase response rates and grow profits in the ever-changing mailing industry.
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