Print Buyer Behaviors Impact Printers and Suppliers

Changes in print buyer behaviors have trickle down effects on all participants in the graphic communications industry. In the past, most print buying was a ‘local’ activity, mainly supported by ‘local’ or ‘regional’ print firms who, in turn, were supported by ‘local’ dealers or distributors. The Internet and customer-facing web portals have exacted game-changing impacts on all participants in the graphic communications industry.