Print Buyer Behaviors Impact Printers and Suppliers

As the current economic crisis exacts its toll on corporations across the globe, the research team found that many of these ‘print buyer’ roles are being eliminated.

The media purchasing responsibility then shifts to the marketing departments—often to individuals who are not savvy about print media, who are much younger, and who likely favor alternative electronic media. This alone has far-reaching implications for members of PRIMIR and NPES, with print volume already in a decline before the recent economic turmoil.