What Print Buyers Want -- Solutions, Not Sales Pitch

IS THE PRINTER a one-stop-shop? Is work completed in a timely fashion? Does the sales rep keep his/her promises? Is the printing company financially sound? These are some of the questions that Gretchen Morris ponders as the director of Global Catalog Production—and print buyer—at Edmund Optics (EO) America. EO is a leading producer of optics, imaging and phototonics technology for the electronics, pharmaceutical, biomedical and military markets. The company mails more than 2.5 million catalogs annually, reaching customers across the globe at least two times per year. Commercial web offset printers in the United States, Europe and Asia are contracted to produce these catalogs.