What Print Buyers Want -- Solutions, Not Sales Pitch

What do you look for when considering a new print provider?

I like to match up printers by their area of expertise. Do they have a niche? For example, we recently printed a calendar for the first time, so we sought out a printer with extensive experience doing that. The printer was able to guide us through the process, and was very helpful in answering our questions and heading off potential problems that we wouldn’t have thought about.