What Print Buyers Want: No Surprises, No Excuses

Below, R.L. Polk's senior buyer offers advice on how to obtain and keep his (or any print buyer's) business—as well as tips on how not to lose it.

What do you look for when considering a new print provider?

The most important things I look for are printers that will ensure my employer's expectations, as well as my credibility, for obtaining a true vendor partner. First, I need a competent salesperson with the support to communicate and process requests in a timely manner. Next, there must be good D&B report results to ensure stability for a long-term, loyal relationship.