Out of Sight, Out of Mind —Dana

10) Educational sessions. If you have space for 10 guests, host 45-minute sessions on educational topics from which customers can benefit. Identify common challenges. You'll be an invaluable resource. Keep it simple—coffee and donuts are fine.

11) Invite conversations via your site. Websites should be engaging. Build in a form to encourage visitors to submit questions. Make sure you have someone in charge of answering them.