Out of Sight, Out of Mind —Dana

My goal here is to give you plenty of ideas for keeping your name in your prospects' and customers' line of vision. Ultimately, the choice is yours. Decide that you just can't compete with all of the new media out there, or find effective ways of using several media to promote yourself.

As someone who's studied the print buying industry for two decades, I cast my vote (strongly) for the latter. The truth of the matter is this: If you don't keep your name in front of your market, they might forget you exist.